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Affiliate program comparison

Keap vs HubSpot

Compare Keap vs HubSpot by commission, attribution, approval, audience fit, restrictions and current first-party source evidence.

CRM SoftwareKeap
Commission
20% recurring commission for one full year for each qualifying referral who becomes a…
Attribution
Verify current PartnerStack attribution window
Model
Recurring
VS
Marketing SoftwareHubSpot
Commission
30% recurring monthly commission for up to one year at the current Starter tier;…
Attribution
180 days
Model
Recurring
Choose Keap when

Small-business, CRM, automation, agency and sales-process audiences.

First-party source checked · September 8, 2026
Choose HubSpot when

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

First-party source checked · September 8, 2026
Verify before you choose

Open the current program pages side by side.

Use the comparison to narrow the choice, then confirm the current qualifying event, attribution and promotion rules on each program before publishing a recommendation.

Keap

Small-business, CRM, automation, agency and sales-process audiences.

Visit Keap
HubSpot

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

Visit HubSpot

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Decision differences

Where the two offers actually diverge.

Only material fields that differ are shown here. Equal fields are left out so the page is easier to scan.

Commercial model
Keap

12-month-recurring

HubSpot

recurring-sale

Commission
Keap

20% recurring commission for one full year for each qualifying referral who becomes a Keap customer

HubSpot

30% recurring monthly commission for up to one year at the current Starter tier; higher tiers can use 30% recurring and/or cost-per-signup or custom commission.

Attribution
Keap

Verify current PartnerStack attribution window

HubSpot

180 days

Recurring duration
Keap

Not publicly stated in the reviewed source

HubSpot

Up to 12 months of recurring commission for qualifying referred customers at the published standard tier.

Approval
Keap

Sign up through PartnerStack for the Affiliate Partner track

HubSpot

Free application; HubSpot reviews affiliate applications

Paid search / PPC
Keap

Not publicly stated in the reviewed source

HubSpot

Paid promotion must follow the current Impact contract and HubSpot brand/trademark policies; exact brand-bidding permissions should be checked before launching PPC.

Geography
Keap

Not publicly stated in the reviewed source

HubSpot

Global-facing affiliate application through Impact; availability can depend on account/country support.

Think twice about Keap when

Current page does not publish one cookie duration

Think twice about HubSpot when

Higher affiliate tiers depend on performance and program criteria

Full terms

Side-by-side research table.

“Not published” means the reviewed first-party source did not expose that field clearly enough to state it as fact.

FactorKeapHubSpot
Current statusActiveActive
CategoryCRM SoftwareMarketing Software
Commercial modelRecurringRecurring
Commission20% recurring commission for one full year for each qualifying referral who becomes a Keap customer30% recurring monthly commission for up to one year at the current Starter tier; higher tiers can use 30% recurring and/or cost-per-signup or custom commission.
AttributionVerify current PartnerStack attribution window180 days
Recurring durationNot published in the reviewed sourceUp to 12 months of recurring commission for qualifying referred customers at the published standard tier.
Payout timingNot published in the reviewed sourceManaged through Impact; exact locking and withdrawal timing is controlled by the active Impact contract/account.
Minimum payoutNot published in the reviewed sourceNo HubSpot-specific minimum is stated on the reviewed public program page; Impact account withdrawal settings apply.
Paid search / PPCNot published in the reviewed sourcePaid promotion must follow the current Impact contract and HubSpot brand/trademark policies; exact brand-bidding permissions should be checked before launching PPC.
GeographyNot published in the reviewed sourceGlobal-facing affiliate application through Impact; availability can depend on account/country support.
ApprovalSign up through PartnerStack for the Affiliate Partner trackFree application; HubSpot reviews affiliate applications
Approval difficultyNot published in the reviewed sourceModerate — HubSpot says applications are normally reviewed within 2–3 business days.
Source reviewed2026-09-082026-09-08
Best fitSmall-business, CRM, automation, agency and sales-process audiences.Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.
Keap

Strengths and checks

Reasons to consider it

  • 20% recurring for one year is public
  • PartnerStack signup path is clear
  • Strong fit for small-business automation content

Verify first

  • Current page does not publish one cookie duration
  • Keap has multiple partner tracks with different economics
  • Do not mix affiliate, referral, influencer and developer benefits
Read the Keap profile
HubSpot

Strengths and checks

Reasons to consider it

  • 30% recurring base commission for up to one year is publicly documented
  • 180-day cookie window is publicly documented
  • Free-to-join program with tiered earning opportunities

Verify first

  • Higher affiliate tiers depend on performance and program criteria
  • HubSpot product packaging and eligible purchases can change
  • Do not confuse HubSpot affiliate terms with separate solutions-partner arrangements
Read the HubSpot profile
If neither fits

Open a nearby alternative.

These suggestions come from category, audience and existing comparison relationships—not an opaque ranking.

Overlaps both audiences

Pipedrive

CRM, sales, SaaS, small-business and agency audiences comparing pipeline and sales-management software.

Compare with HubSpot
Overlaps both audiences

HighLevel

Agencies, CRM/automation educators, funnel consultants and marketing publishers with readers evaluating all-in-one agency software.

Compare with HubSpot