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Affiliate program comparison

Keap vs ActiveCampaign

Compare Keap vs ActiveCampaign by commission, attribution, approval, audience fit, restrictions and current first-party source evidence.

CRM SoftwareKeap
Commission
20% recurring commission for one full year for each qualifying referral who becomes a…
Attribution
Verify current PartnerStack attribution window
Model
Recurring
VS
Email MarketingActiveCampaign
Commission
30% recurring for up to 12 months per eligible referred account
Attribution
Check current PartnerStack terms
Model
Recurring
Choose Keap when

Small-business, CRM, automation, agency and sales-process audiences.

First-party source checked · September 8, 2026
Choose ActiveCampaign when

Email-marketing, automation, CRM, agency and B2B software audiences.

First-party source checked · September 7, 2026
Verify before you choose

Open the current program pages side by side.

Use the comparison to narrow the choice, then confirm the current qualifying event, attribution and promotion rules on each program before publishing a recommendation.

Keap

Small-business, CRM, automation, agency and sales-process audiences.

Visit Keap
ActiveCampaign

Email-marketing, automation, CRM, agency and B2B software audiences.

Visit ActiveCampaign

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Decision differences

Where the two offers actually diverge.

Only material fields that differ are shown here. Equal fields are left out so the page is easier to scan.

Commercial model
Keap

12-month-recurring

ActiveCampaign

recurring-sale

Commission
Keap

20% recurring commission for one full year for each qualifying referral who becomes a Keap customer

ActiveCampaign

30% recurring for up to 12 months per eligible referred account

Attribution
Keap

Verify current PartnerStack attribution window

ActiveCampaign

Check current PartnerStack terms

Approval
Keap

Sign up through PartnerStack for the Affiliate Partner track

ActiveCampaign

Application review

Think twice about Keap when

Current page does not publish one cookie duration

Think twice about ActiveCampaign when

Recurring duration is capped at 12 months per current documentation

Full terms

Side-by-side research table.

“Not published” means the reviewed first-party source did not expose that field clearly enough to state it as fact.

FactorKeapActiveCampaign
Current statusActiveActive
CategoryCRM SoftwareEmail Marketing
Commercial modelRecurringRecurring
Commission20% recurring commission for one full year for each qualifying referral who becomes a Keap customer30% recurring for up to 12 months per eligible referred account
AttributionVerify current PartnerStack attribution windowCheck current PartnerStack terms
ApprovalSign up through PartnerStack for the Affiliate Partner trackApplication review
Source reviewed2026-09-082026-09-07
Best fitSmall-business, CRM, automation, agency and sales-process audiences.Email-marketing, automation, CRM, agency and B2B software audiences.
Keap

Strengths and checks

Reasons to consider it

  • 20% recurring for one year is public
  • PartnerStack signup path is clear
  • Strong fit for small-business automation content

Verify first

  • Current page does not publish one cookie duration
  • Keap has multiple partner tracks with different economics
  • Do not mix affiliate, referral, influencer and developer benefits
Read the Keap profile
ActiveCampaign

Strengths and checks

Reasons to consider it

  • 30% recurring rate is documented by ActiveCampaign
  • PartnerStack currently manages the affiliate program
  • Strong commercial fit for marketing-software comparisons

Verify first

  • Recurring duration is capped at 12 months per current documentation
  • Eligibility and attribution rules should be checked in PartnerStack
  • Do not assume old tier structures still apply
Read the ActiveCampaign profile
If neither fits

Open a nearby alternative.

These suggestions come from category, audience and existing comparison relationships—not an opaque ranking.

Overlaps both audiences

Brevo

Email-marketing, CRM, small-business and digital-marketing audiences with an established publishing property.

Compare with ActiveCampaign
Overlaps both audiences

HubSpot

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

Compare with Keap
Overlaps both audiences

Apollo.io

B2B sales, lead-generation, outbound, agency and go-to-market software publishers.

Open profile