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Affiliate program comparison

Apollo.io vs HubSpot

Compare Apollo.io vs HubSpot by commission, attribution, approval, audience fit, restrictions and current first-party source evidence.

CRM SoftwareApollo.io
Commission
15% of revenue for referred monthly plans and 20% for referred annual plans for…
Attribution
90 days
Model
Recurring
VS
Marketing SoftwareHubSpot
Commission
30% recurring monthly commission for up to one year at the current Starter tier;…
Attribution
180 days
Model
Recurring
Choose Apollo.io when

B2B sales, lead-generation, outbound, agency and go-to-market software publishers.

First-party source checked · September 9, 2026
Choose HubSpot when

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

First-party source checked · September 8, 2026
Verify before you choose

Open the current program pages side by side.

Use the comparison to narrow the choice, then confirm the current qualifying event, attribution and promotion rules on each program before publishing a recommendation.

Apollo.io

B2B sales, lead-generation, outbound, agency and go-to-market software publishers.

Visit Apollo.io
HubSpot

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

Visit HubSpot

Some outbound links may be affiliate links. If you sign up or purchase through one, this site may earn a commission at no extra cost to you.

Decision differences

Where the two offers actually diverge.

Only material fields that differ are shown here. Equal fields are left out so the page is easier to scan.

Commercial model
Apollo.io

12-month-revenue-share

HubSpot

recurring-sale

Commission
Apollo.io

15% of revenue for referred monthly plans and 20% for referred annual plans for the first 12 months

HubSpot

30% recurring monthly commission for up to one year at the current Starter tier; higher tiers can use 30% recurring and/or cost-per-signup or custom commission.

Attribution
Apollo.io

90 days

HubSpot

180 days

Recurring duration
Apollo.io

First 12 months of the referred customer subscription

HubSpot

Up to 12 months of recurring commission for qualifying referred customers at the published standard tier.

Approval
Apollo.io

Apply to the affiliate program; acceptance is required before receiving a referral link

HubSpot

Free application; HubSpot reviews affiliate applications

Paid search / PPC
Apollo.io

Follow current Apollo Affiliate Partner Program terms; verify brand-bidding restrictions before paid search

HubSpot

Paid promotion must follow the current Impact contract and HubSpot brand/trademark policies; exact brand-bidding permissions should be checked before launching PPC.

Geography
Apollo.io

Program is online/global subject to Apollo/PartnerStack acceptance and product availability

HubSpot

Global-facing affiliate application through Impact; availability can depend on account/country support.

Think twice about Apollo.io when

Commission ends after the first year under the affiliate track

Think twice about HubSpot when

Higher affiliate tiers depend on performance and program criteria

Full terms

Side-by-side research table.

“Not published” means the reviewed first-party source did not expose that field clearly enough to state it as fact.

FactorApollo.ioHubSpot
Current statusActiveActive
CategoryCRM SoftwareMarketing Software
Commercial modelRecurringRecurring
Commission15% of revenue for referred monthly plans and 20% for referred annual plans for the first 12 months30% recurring monthly commission for up to one year at the current Starter tier; higher tiers can use 30% recurring and/or cost-per-signup or custom commission.
Attribution90 days180 days
Recurring durationFirst 12 months of the referred customer subscriptionUp to 12 months of recurring commission for qualifying referred customers at the published standard tier.
Payout timingCommission becomes payable 30 days after Apollo receives the customer payment; PartnerStack processes payouts monthlyManaged through Impact; exact locking and withdrawal timing is controlled by the active Impact contract/account.
Minimum payoutSubject to PartnerStack payout settings/availabilityNo HubSpot-specific minimum is stated on the reviewed public program page; Impact account withdrawal settings apply.
Paid search / PPCFollow current Apollo Affiliate Partner Program terms; verify brand-bidding restrictions before paid searchPaid promotion must follow the current Impact contract and HubSpot brand/trademark policies; exact brand-bidding permissions should be checked before launching PPC.
GeographyProgram is online/global subject to Apollo/PartnerStack acceptance and product availabilityGlobal-facing affiliate application through Impact; availability can depend on account/country support.
ApprovalApply to the affiliate program; acceptance is required before receiving a referral linkFree application; HubSpot reviews affiliate applications
Approval difficultyModerate — application reviewModerate — HubSpot says applications are normally reviewed within 2–3 business days.
Source reviewed2026-09-092026-09-08
Best fitB2B sales, lead-generation, outbound, agency and go-to-market software publishers.Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.
Apollo.io

Strengths and checks

Reasons to consider it

  • 15% monthly-plan and 20% annual-plan rates are in current terms
  • 90-day attribution is in current terms
  • PartnerStack handles tracking and payouts

Verify first

  • Commission ends after the first year under the affiliate track
  • Last affiliate click receives attribution
  • Refunds, chargebacks and reversals reduce qualifying revenue
Read the Apollo.io profile
HubSpot

Strengths and checks

Reasons to consider it

  • 30% recurring base commission for up to one year is publicly documented
  • 180-day cookie window is publicly documented
  • Free-to-join program with tiered earning opportunities

Verify first

  • Higher affiliate tiers depend on performance and program criteria
  • HubSpot product packaging and eligible purchases can change
  • Do not confuse HubSpot affiliate terms with separate solutions-partner arrangements
Read the HubSpot profile
If neither fits

Open a nearby alternative.

These suggestions come from category, audience and existing comparison relationships—not an opaque ranking.

Overlaps both audiences

HighLevel

Agencies, CRM/automation educators, funnel consultants and marketing publishers with readers evaluating all-in-one agency software.

Compare with HubSpot