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Affiliate program comparison

lemlist vs Apollo.io

Compare lemlist vs Apollo.io by commission, attribution, approval, audience fit, restrictions and current first-party source evidence.

Marketing Automationlemlist
Commission
25% commission for 12 months for each qualifying lemlist license purchased through the affiliate…
Attribution
30 days
Model
Recurring
VS
CRM SoftwareApollo.io
Commission
15% of revenue for referred monthly plans and 20% for referred annual plans for…
Attribution
90 days
Model
Recurring
Choose lemlist when

Sales engagement, cold-email, outbound, agency and B2B marketing publishers.

First-party source checked · September 9, 2026
Choose Apollo.io when

B2B sales, lead-generation, outbound, agency and go-to-market software publishers.

First-party source checked · September 9, 2026
Verify before you choose

Open the current program pages side by side.

Use the comparison to narrow the choice, then confirm the current qualifying event, attribution and promotion rules on each program before publishing a recommendation.

lemlist

Sales engagement, cold-email, outbound, agency and B2B marketing publishers.

Visit lemlist
Apollo.io

B2B sales, lead-generation, outbound, agency and go-to-market software publishers.

Visit Apollo.io

Some outbound links may be affiliate links. If you sign up or purchase through one, this site may earn a commission at no extra cost to you.

Decision differences

Where the two offers actually diverge.

Only material fields that differ are shown here. Equal fields are left out so the page is easier to scan.

Commercial model
lemlist

12-month-recurring

Apollo.io

12-month-revenue-share

Commission
lemlist

25% commission for 12 months for each qualifying lemlist license purchased through the affiliate link

Apollo.io

15% of revenue for referred monthly plans and 20% for referred annual plans for the first 12 months

Attribution
lemlist

30 days

Apollo.io

90 days

Recurring duration
lemlist

12 months

Apollo.io

First 12 months of the referred customer subscription

Approval
lemlist

Affiliate application required

Apollo.io

Apply to the affiliate program; acceptance is required before receiving a referral link

Paid search / PPC
lemlist

Verify current lemlist brand-bidding and direct-link rules before paid search

Apollo.io

Follow current Apollo Affiliate Partner Program terms; verify brand-bidding restrictions before paid search

Geography
lemlist

Online/global product subject to program/payment availability

Apollo.io

Program is online/global subject to Apollo/PartnerStack acceptance and product availability

Think twice about lemlist when

Commission duration is limited to 12 months

Think twice about Apollo.io when

Commission ends after the first year under the affiliate track

Full terms

Side-by-side research table.

“Not published” means the reviewed first-party source did not expose that field clearly enough to state it as fact.

FactorlemlistApollo.io
Current statusActiveActive
CategoryMarketing AutomationCRM Software
Commercial modelRecurringRecurring
Commission25% commission for 12 months for each qualifying lemlist license purchased through the affiliate link15% of revenue for referred monthly plans and 20% for referred annual plans for the first 12 months
Attribution30 days90 days
Recurring duration12 monthsFirst 12 months of the referred customer subscription
Payout timingVerify current affiliate-platform payout scheduleCommission becomes payable 30 days after Apollo receives the customer payment; PartnerStack processes payouts monthly
Minimum payoutVerify current threshold after acceptanceSubject to PartnerStack payout settings/availability
Paid search / PPCVerify current lemlist brand-bidding and direct-link rules before paid searchFollow current Apollo Affiliate Partner Program terms; verify brand-bidding restrictions before paid search
GeographyOnline/global product subject to program/payment availabilityProgram is online/global subject to Apollo/PartnerStack acceptance and product availability
ApprovalAffiliate application requiredApply to the affiliate program; acceptance is required before receiving a referral link
Approval difficultyModerate — application requiredModerate — application review
Source reviewed2026-09-092026-09-09
Best fitSales engagement, cold-email, outbound, agency and B2B marketing publishers.B2B sales, lead-generation, outbound, agency and go-to-market software publishers.
lemlist

Strengths and checks

Reasons to consider it

  • 25% for 12 months is public
  • 30-day cookie is public
  • Dedicated partner/community support is advertised

Verify first

  • Commission duration is limited to 12 months
  • Application is reviewed
  • License eligibility and reversals follow current program terms
Read the lemlist profile
Apollo.io

Strengths and checks

Reasons to consider it

  • 15% monthly-plan and 20% annual-plan rates are in current terms
  • 90-day attribution is in current terms
  • PartnerStack handles tracking and payouts

Verify first

  • Commission ends after the first year under the affiliate track
  • Last affiliate click receives attribution
  • Refunds, chargebacks and reversals reduce qualifying revenue
Read the Apollo.io profile
If neither fits

Open a nearby alternative.

These suggestions come from category, audience and existing comparison relationships—not an opaque ranking.

Overlaps both audiences

HubSpot

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

Compare with Apollo.io
Overlaps both audiences

Keap

Small-business, CRM, automation, agency and sales-process audiences.

Open profile