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Affiliate program comparison

HighLevel vs ClickFunnels

Compare HighLevel vs ClickFunnels by commission, attribution, approval, audience fit, restrictions and current first-party source evidence.

Marketing AutomationHighLevel
Commission
40% monthly recurring on direct qualifying HighLevel customers; 5% recurring on qualifying second-tier referrals
Attribution
90 days under the current affiliate policy
Model
Recurring
VS
Marketing SoftwareClickFunnels
Commission
Tier and offer specific; current Tier 1 material includes $100 for One Funnel Away…
Attribution
45 days under the current sticky-cookie support article
Model
Sale
Choose HighLevel when

Agencies, CRM/automation educators, funnel consultants and marketing publishers with readers evaluating all-in-one agency software.

First-party source checked · September 8, 2026
Choose ClickFunnels when

Sales-funnel education, direct-response marketing, online-business tutorials and agency audiences already comparing funnel software.

First-party source checked · September 7, 2026
Verify before you choose

Open the current program pages side by side.

Use the comparison to narrow the choice, then confirm the current qualifying event, attribution and promotion rules on each program before publishing a recommendation.

HighLevel

Agencies, CRM/automation educators, funnel consultants and marketing publishers with readers evaluating all-in-one agency software.

Visit HighLevel
ClickFunnels

Sales-funnel education, direct-response marketing, online-business tutorials and agency audiences already comparing funnel software.

Visit ClickFunnels

Some outbound links may be affiliate links. If you sign up or purchase through one, this site may earn a commission at no extra cost to you.

Decision differences

Where the two offers actually diverge.

Only material fields that differ are shown here. Equal fields are left out so the page is easier to scan.

Commercial model
HighLevel

lifetime-recurring

ClickFunnels

tiered-sale

Commission
HighLevel

40% monthly recurring on direct qualifying HighLevel customers; 5% recurring on qualifying second-tier referrals

ClickFunnels

Tier and offer specific; current Tier 1 material includes $100 for One Funnel Away and several 40% offer commissions

Attribution
HighLevel

90 days under the current affiliate policy

ClickFunnels

45 days under the current sticky-cookie support article

Approval
HighLevel

Affiliate signup is available; current portal/support documentation applies

ClickFunnels

All affiliates begin at Tier 1; higher tiers have performance and approval requirements

Think twice about HighLevel when

HighLevel has detailed brand and promotion rules

Think twice about ClickFunnels when

Do not present one ClickFunnels percentage as applying to every offer

Full terms

Side-by-side research table.

“Not published” means the reviewed first-party source did not expose that field clearly enough to state it as fact.

FactorHighLevelClickFunnels
Current statusActiveActive
CategoryMarketing AutomationMarketing Software
Commercial modelRecurringSale
Commission40% monthly recurring on direct qualifying HighLevel customers; 5% recurring on qualifying second-tier referralsTier and offer specific; current Tier 1 material includes $100 for One Funnel Away and several 40% offer commissions
Attribution90 days under the current affiliate policy45 days under the current sticky-cookie support article
ApprovalAffiliate signup is available; current portal/support documentation appliesAll affiliates begin at Tier 1; higher tiers have performance and approval requirements
Source reviewed2026-09-082026-09-07
Best fitAgencies, CRM/automation educators, funnel consultants and marketing publishers with readers evaluating all-in-one agency software.Sales-funnel education, direct-response marketing, online-business tutorials and agency audiences already comparing funnel software.
HighLevel

Strengths and checks

Reasons to consider it

  • 40% monthly recurring direct-referral commission is documented
  • 5% second-tier recurring commission is documented
  • Current affiliate portal and payout workflow are actively maintained

Verify first

  • HighLevel has detailed brand and promotion rules
  • Second-tier economics depend on qualifying sub-affiliate activity
  • Use the current affiliate policy for attribution and prohibited-promotion details
Read the HighLevel profile
ClickFunnels

Strengths and checks

Reasons to consider it

  • Current 2026 support documentation publishes tier mechanics
  • 45-day cookie duration is explicitly documented
  • Several commissionable offers and software tiers are described

Verify first

  • Do not present one ClickFunnels percentage as applying to every offer
  • Higher tiers require additional performance or approval conditions
  • Current program documentation distinguishes offer commissions from software commissions
Read the ClickFunnels profile
If neither fits

Open a nearby alternative.

These suggestions come from category, audience and existing comparison relationships—not an opaque ranking.

Overlaps both audiences

Unbounce

Landing-page, conversion-optimization, digital-marketing and agency audiences that already need a dedicated conversion-page platform.

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Overlaps both audiences

Leadpages

Landing-page tutorials, conversion-focused marketing content, small-business website guides and agency tool comparisons.

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Overlaps both audiences

HubSpot

Marketing, CRM, sales, agency, software-review and small-business audiences with strong product-comparison intent.

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