Home / Categories / Ecommerce Tools / WooCommerce
Ecommerce Tools

WooCommerce Affiliate Program: Commission, Cookie & Terms

WooCommerce is promoted through Automattic’s affiliate program alongside other Automattic brands. Current program materials publish up to 30% on eligible referrals and a 30-day conversion window.

CommissionUp to 30% on eligible Automattic/WooCommerce referrals; current program materials…
Attribution30 days
ApprovalApply to the Automattic affiliate program; account review…
ActiveSource verifiedsale

affiliateresearch.info Editorial TeamProgram research · first-party program sources · evidence reviewed through September 8, 2026

AboutMethodology
Researching nowWooCommerce
Terms can change. We use current first-party sources where available and flag conflicts or unavailable details instead of filling gaps from older directories.
Good fit when

WordPress, ecommerce, developer, agency and website-building audiences comparing store platforms and extensions.

Think twice when

Eligible products and returning-customer rates can differ

Key trade-off

Balance the published payout against the attribution window, approval friction and promotion restrictions rather than treating commission size as the decision by itself.

Evidence

First-party source checked · September 8, 2026checked 2 days ago

Ready to verify the live offer?Check the current terms before you promote WooCommerce.

Open the current program page, then confirm eligibility, attribution and promotion rules before you apply or publish a recommendation.

Visit programRead official terms

Some outbound links may be affiliate links. If you sign up or purchase through one, this site may earn a commission at no extra cost to you.

Who this program is most likely to suit

WordPress, ecommerce, developer, agency and website-building audiences comparing store platforms and extensions.

Interpret the offer

What the headline terms mean in practice

The published numbers are only useful when you understand the conversion event, attribution, application friction and promotion constraints behind them.

How value is earnedSale

The referral generally needs to become an eligible purchase. Compare the payout with product price, conversion difficulty, exclusions and reversal rules rather than reading the commission in isolation.

What attribution means30 days

30 days is a relatively compact attribution window, so the strongest fit is usually content that reaches readers closer to a decision.

Application frictionApply to the Automattic affiliate program; account review…

Apply to the Automattic affiliate program; account review applies. Treat eligibility as a separate question from whether the commercial terms look attractive.

Promotion constraintsCheck before scaling

Traffic-source, trademark and geography rules are not fully public in the reviewed material; verify them before using paid promotion or making region-specific claims.

What makes WooCommerce worth considering

  • WooCommerce fits a large existing WordPress audience
  • Current Automattic program supports multiple related brands under one application
  • 30-day conversion window is published

Where to be careful before promoting it

  • Eligible products and returning-customer rates can differ
  • Do not imply every WooCommerce Marketplace transaction pays the same percentage
  • Use the live Automattic program terms for exclusions
  • Before publishing an exact earnings claim, confirm eligible traffic, attribution and reversal rules in the current terms.

Before submitting an application

  1. Open the current program page using the button on this page.
  2. Confirm the publisher type and countries currently accepted.
  3. Read the current qualifying event, attribution rules and promotion restrictions.
  4. Apply with a clear description of your site, audience and how the product fits your content.

Source & review evidence

Primary sourceFirst-party source checked

Reviewed September 8, 2026. Exact terms are tied to the linked first-party source rather than copied from an undated directory.

Open official source How we verify programs
Common questions

Answers from the current research record

These answers summarize the same source-backed fields used elsewhere on this profile; they are not separate estimates.

Is the WooCommerce affiliate program currently active?

The current stored status is Active. Because partner programs can change, use the first-party source on this page to confirm availability before applying.

What commission does WooCommerce currently publish?

Up to 30% on eligible Automattic/WooCommerce referrals; current program materials distinguish first-time and returning purchases This is the stored first-party-supported structure, not an estimate of what an individual publisher will earn.

How long is the WooCommerce attribution window?

30 days Attribution duration is only one part of tracking; current validation, last-click and channel rules can also affect credit.

Who is WooCommerce most relevant for?

WordPress, ecommerce, developer, agency and website-building audiences comparing store platforms and extensions.

What should I verify before promoting WooCommerce?

Eligible products and returning-customer rates can differ The primary source stored here was reviewed September 8, 2026.

Side-by-side research

Useful comparisons

Compare WooCommerce with nearby programs using the same source-backed fields, so the trade-offs are easier to scan before you choose what to promote.

Ecommerce PlatformsWooCommerce vs ShopifySale · 30-day click attribution; referral can remain eligible…
Compare

Research next

These are nearby options based on category, audience, workflow and commercial-model relationships. The reason for each suggestion is shown so the link is useful rather than arbitrary.

Same category · Shared audienceShipStation

Ecommerce, shipping, marketplace and SMB operations publishers.

Sale · 30 days
Same category · Shared audienceAutoDS

Dropshipping, ecommerce automation and online-store publishers.

Recurring · Verify the current affiliate dashboard attribution…
Same category · Shared audienceAliDropship

Dropshipping, ecommerce and store-building publishers.

Sale · Verify current terms
Same category · Shared audienceShipBob

Ecommerce, fulfillment, DTC and operations publishers or agencies.

Lead / trial · Not a standard cookie figure in…